Going The Extra Mile

Asia Miles CEO Stephen S. Y. Wong was interviewed by the paper’s business page and shared the company’s latest development and programme offers, as well as his experience as a football coach. Stephen mentioned that the team has to be constantly innovative so as to identify what additional treats and freebies will delight members. More importantly, the new offers should also grab people's attention and persuade them to sign up as new members. One of Asia Miles' recent offerings is a credit card which it co-launched with Standard Chartered allowing users to earn miles while using banking services.Stephen also mentioned that more new airline partners with Asia focus will be added. He believes Dragonair's rebranding to Cathay Dragon later this year may help bring more overseas members to Asia Miles, as travelers will be aware of the relationship between the two airlines, which will be more frequently used especially when visiting mainland China.The interview is supplemented with a side story, where Stephen shared his experience as a football coach and how he applied design thinking to Asia Mile